Item Transition Inspiration (Images and Media)


We tried to keep the idea of the transition general, so we did three different use cases: a small image slideshow, a large header slideshow and a slideshow using product images with a transparent background. These transitions don’t have to be restricted to a slideshow, of course. But to see them in action, this was the best option for a demo. You can surely imagine transitioning from one state to another in many different circumstance (think about scrolling a page, loading items, clicking a button, sending a form, and many many more).

A very special case is the usage of (product) images with transparent background. Depending on the item itself, there are many possibilities for transitions that imitate the real-world movement or behavior. A great example in the wild can be found on the brilliant hat presentation section of Optimo Chicago. The slideshow conveys a feeling of throwing a hat into the viewport, transmitting the feeling of lightness and augmenting the viewing experience. This is such an excellent example of how adding the right animations can enhance product browsing and bring it to another level. In our last demo, we give you some simple inspiration using a wine bottle to explore the feeling for heavier objects.

For transitioning the state, we are using CSS Animations. This allows us to specify a certain behavior for the items when coming from any direction. This can be useful for direction-aware navigation of items, like you can see in the demos.

One of the transitions that can be viewed in the large header slideshow example is based on Hakim El Hattab’s slick context-shift transition, Kontext, and another one makes use of one of Lionel’s CSS Shake animations.

Please note that in some examples we are using CSS Animations on pseudo-elements which might not be supported in some browsers (especially mobile browsers).

Please also note that the examples only serve for your inspiration. We haven’t implemented any fallbacks.



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